Packaging Design, Brand Identity & Design Realisation | Proof Creative
Proof Creative

Creative thinking,
precisely realised.

From first idea to final product, Proof Creative builds distinctive brands and brings ambitious creative concepts to life.

Proof Creative is an independent brand, packaging design and design realisation studio working across premium drinks, luxury goods, consumer brands and professional services – based in Brisbane and partnering with brands and agencies internationally.
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Selected projects

The Kraken Black Spiced Rum – embossed apothecary bottle with twin handles
The Kraken Black Spiced Rum
One iconic design, precisely realised across every format.
SPICED RUM
Don Papa Rum MassKara – illustrated jungle label with gold foil
Don Papa Rum – MassKara
A festival’s riot of colour, pressed into pearlescent stock.
RUM
Isle of Harris Gin – rippled glass bottle
Isle of Harris Gin
Often, the simplest designs present the most interesting challenges.
GIN
Compass Box × Stranger & Stranger 10th anniversary – embossed and gold-foiled pack
Compass Box – S&S 10 Year Anniversary
Celebrating 10 years of collaboration with Compass Box Whisky Company.
SCOTCH WHISKY
DMS Surveying & Spatial Services brand mark, drone and total station at sunset
DMS Surveying & Spatial Services
Brand identity for a Brisbane surveying practice.
PROFESSIONAL SERVICES
The Kraken Black Spiced Rum – sculpted black ceramic bottle
The Kraken – Ceramic Edition
A sculpted ceramic edition, realised from render to shelf.
SPICED RUM
42 Below Vodka – close-up of textured label and embossed kiwi in glass
42 Below Vodka
A Kiwi icon reimagined.
VODKA
Bertolli Extra Virgin Olive Oil – rebranded green glass bottle
Bertolli Olive Oil
One global design, locally relevant in every market.
OLIVE OIL
Firehook artisan baked crackers – rebranded range
Firehook Crackers
A full range that reads as one brand on shelf.
BAKED SNACKS

Services

IDEA – DESIGN – REALITY

Where creative ideas become commercially ready.

Some clients begin with a blank page. Others arrive with an idea that needs resolving. Proof Creative designs and refines identities, websites, social campaigns and packaging–then carries them through to commercially ready execution.

01
Branding
Logo design, identity systems, websites, social strategy and campaign creative.
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02
Design Realisation
Packaging design, range rollouts, 2D and 3D visualisation and print-ready artwork.
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03
AI-to-Reality
AI-generated ideas refined into coherent brand, packaging and digital design–ready for real-world use.
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Why Proof Creative

  • 20+ years international brand and packaging experience
  • Specialist print and production knowledge
  • Direct senior oversight from brief to delivery
  • AI-enhanced creative exploration
  • Identity systems built for print and digital
  • Lean studio model with scalable specialist support
WHO WE HELP
Food & beverage · Drinks · Wellness & skincare · Hospitality · Consumer products · Professional services · Founders and growing businesses · Creative agencies

Process

The full process
01
Discover
Your product, market, audience, goals and production requirements.
02
Define
Brand direction, positioning, packaging strategy and creative opportunity.
03
Design
Brand identity, packaging, websites, social campaigns and customer touchpoints.
04
Refine
Polish, test and prepare
the work for presentation,
and launch.
05
Realise
Production-ready artwork
& Brand Assets.
ABOUT

Between the idea and the real thing.

Proof Creative is an independent brand, packaging design and design realisation studio working across premium drinks, luxury goods, consumer brands and professional services. We take ideas from strategy and concept through design development to accurate, production-ready execution – across packaging, identity and digital.

Carl Curcuruto is a Senior Realisation Designer and Packaging Production Lead with more than 20 years of international experience across brand identity, packaging and production, including 14 years at Stranger & Stranger, with particular depth in premium drinks and luxury packaging.

Through Proof Creative, Carl brings together strategy, identity, digital design, packaging and production expertise to help businesses move from idea to market with clarity and confidence.

EXPERIENCE
20+ years, 14 of them at Stranger & Stranger
SPECIALISM
Premium drinks, spirits and luxury packaging
DISCIPLINE
Design realisation, production artwork, print management
BASED
Brisbane, Australia. Working internationally
Carl Curcuruto, founder and director of Proof Creative
CARL CURCURUTO – FOUNDER & DIRECTOR

Let us help you
PROOF your brand.

Start a Project
+61 494 805 533