| Palm Cove Accommodation |
Palm Cove Penthouse... Palm Cove Accommodation - 5 star Drift Resort
BackgroundPalm Cove Penthouse specialises in holiday rentals in the 5-star Palm Cove Drift resort. Currently, Palm Cove Penthouse offers one of the three luxury penthouses for holiday accommodation. It is anticipated that other apartments will be offered for rental in the near future. The BriefPalm Cove Penthouse had a website that was not working effectively as a marketing tool and did not appeal to the desired market demographics. This was in part due to the the older style of design, the use of dark colours and the fact that the site had not been optimised for search engines. Also website did not highlight the holiday atmosphere of Palm Cove, nor reflect the professionalism of Palm Cove Penthouse. The proposal - Design & FunctionalityIt was suggested that the site needed to be re-designed so to appeal to the desired target markets and provide a holiday feel to the site.This could be achieved through providing a more stylish layout and design that utilizes clean, crisp professional imagery to set the scene, and carry the quality feel of the penthouse throughout the site and in the image galleries. Also as the site did not contain an advanced content management system (CMS), it was suggested that this should be included to enable their internal staff to update the website content. The CMS would also enable them to edit the images in the home page slide-show as well as the image galleries. This would provide both longevity to their site and aide in user attention and retention. It is also suggested that a full booking system be implemented at a later stage of development. The ResultThe design was focused on targeting the desired market demographics and depicting the luxurious settings, of both Palm Cove and the Penthouse. The functionality included an advanced CMS, image galleries and slide-shows, book now and availability checking. The site has optimised for key phrases and has obtained some first page rankings in the major search engines for its keywords and phrases, even though it is early in the ranking process. The result is that the website now appeals to the target market, and both inquiries and sales have dramatically increased.
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