| Collinsville Merino Stud |
Collinsville Stud... Australias' most renowned Merino Stud
backgroundCollinsville has been providing high quality Australian wool products for the last 100 years. Having dominating the wool production throughout the country they are now one of the worlds (not just Australia's) most recognised Merino brands. Renowned for its commercial sheep enterprise, sire studs, and breeding services, Collinsville has also branched out into other areas like feedlots, cropping, and irrigation. the briefThe Collinsville website, which was management by their internal staff, was both time consuming and tedious to maintain. In addition, the layout and organisation of information and content was at times non-intuitive and confusing. The site also needed to contain information about their additional ventures including cropping, feedlots and irrigation enterprises. It was suggested with a re-design of their site that the website styling should reflect the world wide status and that it should be image rich to help the consumer connect with the different branches of their business. the solution - design & functionalityThe suggested design was to be built around a few key points of the brief. First and foremost, it should appeal to the world wide consumer base of Collinsville and project their status within the industry, through a simple and clean layout, and the correct use of professional imagery. The addition of an advanced content management system would not only streamline the maintenance of the site and provide an intuitive administrative interface, it would provide a consistent style across the pages and help the internal staff organise information.
the resultA very simple, clean, and elegant colour pallet was chosen for the design. Hot-spots were used in the design layout to separate and prioritise the 5 main enterprises of Collinsville. This enabled the organisation of the large amount of information into sections the user would be able to relate to, intuitively. The use of sub menus in certain content rich areas was also added to further simplify the information into more readily available sections of interest. The use of the advanced content management system also provided the flexibility of a "latest news" section to keep the front page current and brought to the fore Collinsville's achievements, new items and recognition from the media. The site is eye catching and stylish with an easy to use navigation that allows the user to get to the desired information easily and quickly. The large image banner and page photos helps reinforce the message that this world renowned company is still the same familiar business it has always been.
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