| Balboa Apartments Port Douglas Accommodation |
Balboa Holiday Apartments... the tropical holiday you know you deserve.
BackgroundBalboa Holiday Apartments are situated in Port Douglas, Queensland and are Port Douglas's premier 4.5 star accommodation apartments. The BriefThe Balboa Port Douglas Holiday Apartments had an old and tired website, that was poorly designed and made. The website did not reflect the tropical north, the apartments, or the holiday paradise that is Port Douglas. The website was not optimised for search engines and so did not rank at all. It did not have an online booking system. The Solution - Design & FunctionalityThe design was focused on depicting the tropical beach paradise that is Port Douglas and display imagery of the holiday accommodation by utilizing beautiful scenic photography. The design was also to be in keeping with the existing corporate colours of Balboa Port Douglas Holiday Apartments. It was suggested that an advanced content management system be implemented that would enable the staff of Balboa Port Douglas Holiday Apartments to maintain the website and update content and photos as needed. This would provide both longevity to the site and in turn aid in user attention and retention. The site was also to be optimsied for search engines and submitted to a set number of websites and directories.
The ResultThe site is visually appealing and targets the core demographics of the site. The site is easy to update and maintain.The site has obtained first page rankings in the major search engines for some of its keywords and phrases. The SEO continues to be worked on and the site continues to advance in the SE rankings.
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