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Presentation Folders & Brochures

In this age of electronic media the tangible nature of presentations and brochures still make a vital impact

...grabbing the attention of your prospective customer and guiding them through the sales process.

presentation folder brochure design adelaide

Brochure Design Adelaide. In today's fast-paced environment customers will visit your website as a primary resource for brand and product information. However, the presentation materials sent out as direct mail, handed out at conferences and shows, or used in meetings also play an critical role in your sales process.

a Very Different Role now played by print media in Sales & Marketing

There is a large and growing trend toward shorter and to-the-point print media that guides potential customers toward becoming clients. A first impression of your brand is usually formed based upon the potential customers' interpretation of this initial presentation media. It needs to be noted that with nearly 80 percent of prospects, the next step will be a visit to your website to gather information, perform an assessment and potentially make a decision. (It is important that your website reinforce that initial positive brand impression).

So in the wake of the popularity of the internet and electronic media, the main intention of presentation materials has shifted. Brochures and presentation materials no longer serve as the primary source for learning about a company's services, products, and competitive advantages or benefits. This is because they now serve a different purpose in today's marketplace; they are the lead-in. Today, brochures and presentation material should simply motivate your prospects to undertake one of two actions:

  • Call your company
  • Visit your website

If brochures and presentation material are too cumbersome and text-heavy many readers will perceive the information gathering process as too tedious and more than likely file the material in the "circular file cabinet".

designing brochures & Presentation folders

Good brochure design will allow you to stand out from your competition and will also help build credibility and trust for your business. Presenting a soft-sell sales argument, laid out in a well-designed brochure or presentation folder, keeps your sales pitch working even when you are not there.

There are many essential elements of a good brochure and presentation folder design. This includes, quality copy-writing, attractive page layout, font selection, graphics use, paper choices, folding and more. It is important that these elements of brochure design and presentation folder design are targeted to your market demographics and business audience.

persuasive content and calls to action

Good brochure and presentation material design should also communicate some compelling information and actually have calls-to-action in order to encourage prospects to visit your website, or to pick up the phone and learn more about how they can benefit from the presented information. It is important to to build interest and evoke your prospects' natural curiosity.

With a "marketing first" approach to all print media, Proof Creative designs aim to first communicate an intriguing marketing concept with calls-to-action that then spur the potential customer towards the next level of contact.

The result

The end result is that your prospects, impressed by your imagery and message, are inspired to learn more. A powerful impression leads to more contacts and more sales. So whether your business is international, national, or based in Adelaide, brochure design and presentation folder design are a speciality of ours. Contact us on 08 8239 1300, or schedule a meeting .


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