How Corporate Identity, Branding, Design, Advertising and Marketing have changed in the new millennium:

...and what this means to your business.

Since the technology boom in the mid 1990's we have seen a shift in traditional advertising agencies, marketing agencies, public relations (PR) and branding firms. In fact, large agencies have downsized, or gone out of business with the onslaught of "mini" ad agencies, design firms, marketing firms, consultants, web design/online development companies and agencies.

These new design and marketing companies brought New Age thinking, creative services, web strategies, cutting-edge graphic and web design, and creative and persuasive copywriting. Many of these firms and agencies however, lack the expertise in marketing to create, develop, and design, a brand, or a branding campaign that makes an impact, initiates a sales and marketing process, and capitalized on lead generation by actually closing more sales.

..How can this be done?

It's done by starting with a compelling marketing message , analysing and creating a compelling marketing environment, across all platforms of marketing, advertising and branding. Doing so not only generates sales but increases closing ratio, reduces time spent, and maximizes return on investment.

Proof Creative is a pioneer in this methodology, embracing the niche between the smaller web design and graphic design studios…who lack the "marketing first" insight, and big advertising agencies, marketing and PR firms who demand hefty fees often without substantial results…who also frequently subcontract out their work to web design companies, marketing and PR companies and graphic design firms.

In today's high-paced market place, it is important to make sure your brand has a high-impact marketing message that co-exists among all marketing and advertising media…with one common goal; converting prospects into buying customers.

It's 2008, What Works?

What has also changed, concerns the way people find information. Conventional methods such as direct mail, print ads and advertising, direct marketing, salespeople and trade shows still work, but they need to be reinforced with a powerful web brand. Most "business-to-business" and "business-to-consumer" searches for products and services, are now done through search engines. To complicate things further, even if a company or product is discovered through traditional means, the next step, (the "investigative" step), is almost always done via the Web.

Proof Creative tested over 100 corporate Web sites, and very few successfully blended a professional look and feel, with a "customer-centered" message leading to intuitive navigation, and "calls to action", to encourage prospect interaction.

To learn more about "customer-oriented" branding, advertising and web marketing/design, and how your brand can generate more revenue, click on the links below.

Where to next?

• Read about customer oriented branding and revenue generation
• Read about branding audits
• Read about maximising your online web presence
• Read about your business identity and collateral
• Schedule a meeting with us

Brand Development Adelaide | Branding Adelaide | Corporate Branding Adelaide | Graphic Design